Publicis Communications’ PR agency MSL Group has won the Samsung Gulf Electronics account from Omnicom Group’s FleishmanHillard following a competitive pitch.
Its remit will include media relations and working with technology influencers.
The win strengthens the relationship between MSL Group and Samsung Electronics. The agency has represented Samsung’s Middle East and North Africa corporate/headquarters account since winning it in a pitch in 2015.
The new account will mean that MSL Group will work with Samsung business units including mobile devices, digital appliances, television and corporate citizenship.
“We are thrilled to join forces with Samsung Electronics for its Gulf accou
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