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Campaign’s PR Faces to Watch 2026 – Taanya Garg, Senior Account Executive, NikNak PR

Campaign’s PR Faces to Watch 2026 – Taanya Garg, Senior Account Executive, NikNak PR

Age: 25

Country: United Arab Emirates

Nominated by Anika Berger, Founder & CEO, NikNak PR:

I’ve had the pleasure of working closely with Taanya since she joined NikNak PR, and from day one she has stood out. Relocating from London to Dubai just six months ago, she adapted instantly, understanding the market, building journalist relationships, and securing top-tier coverage with confidence and care. Taanya brings a rare blend of editorial intelligence and PR execution, shaped by her background in fashion journalism and luxury communications. Balancing full-time agency work alongside her Master’s studies, she shows exceptional drive, maturity, and discipline. She takes real ownership of her work and consistently delivers beyond expectations. Taanya is someone I trust implicitly, and I can’t wait to see what else she achieves throughout her career at NikNak PR and beyond.

Career highlights

Born in Oman and raised in India, I’ve built my career at the intersection of fashion journalism and public relations. A graduate in Fashion Journalism from the London College of Fashion, my editorial experience spans leading publications including the Financial Times’ HTSI Magazine, Evening Standard’s ES Magazine, and PETRIe. Along the way, I’ve interviewed influential figures such as Kim Jones of Dior, Iris van Herpen, Florence + The Machine, and Academy Award-winner Ariana DeBose.

In PR, I’ve worked both in-house and with agencies, supporting luxury and lifestyle brands including Alexander McQueen, Jimmy Choo, GEOX, Covent Garden, Kalinko, and Patricia Gucci’s Aviteur. With over four years of experience across the UK and UAE, I now work at NikNak PR shaping creative communications strategies that elevate brand and founder positioning across the region.

Guiding principles

Coming from a journalism background, storytelling sits at the heart of everything I do. I instinctively look for the angle, the cultural hook or narrative shift, that gives a brand its clear, differentiated positioning. By applying editorial thinking to PR, I craft strategies that build credibility, relevance and lasting impact.

Side hustle

More like a side quest! I’m quietly attempting to solve one of PR’s biggest puzzles: finding a smarter, universally accepted way to measure PR value.

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