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Campaign’s PR Faces to Watch 2026 – Sharanya Nair, Senior PR account Executive, Ad&M International Advertising LLC

Campaign’s PR Faces to Watch 2026 – Sharanya Nair, Senior PR account Executive, Ad&M International Advertising LLC

Age: 28

Country: United Arab Emirates

Nominated by Vishnu Manoj, Media Operations Manager:

Sharanya is a power house of strategic growth and the definition of a ‘Face to Watch.’ Her achievement in scaling O Gold to 1 million active users is a masterclass in modern PR. She possesses a rare versatility, moving seamlessly from the regulatory rigors of Federal Bank to the high-energy demands of Goa Tourism at ATM. Sharanya doesn’t just secure coverage; she builds brand authority. Her leadership in integrating AI for Cyber Square proves she is future-proofing our industry. Sharanya is a transformative talent whose results-driven vision makes her an essential face for this year’s list.

Career highlights

Sharanya is a versatile PR strategist driving high-stakes growth across the GCC. She notably scaled fintech app O Gold from 700 downloads to 1 million active users. Her portfolio spans diverse sectors: leading PR for Goa Tourism at Arabian Travel Market, and managing communications for Federal Bank and South Indian Bank. In luxury retail, she secured 150+ coverages for Fragrance World’s 150th opening and launched Tajvi Gold’s Dubai Metro outlet. Furthermore, she spearheaded Cyber Square’s AI-integration initiatives with Dubai universities and manages PR for MyGold Wallet, proving her ability to navigate finance, tech, and tourism seamlessly.

Guiding principles

Sharanya operates on the belief that PR is a primary engine for narrative-led growth. Her strategy centers on the “3 Cs”: Clarity of message, Consistency in action, and Connection with the audience. By bridging complex fintech with consumer trust, she transforms disruptive ideas into measurable user acquisition and loyalty.

Side hustle

Sharanya runs an informal digital network for UAE-based PR professionals, focusing on the shift toward purpose-driven media relations. She moves beyond traditional “clip-counting” to share practical strategies on authentic storytelling. By mentoring younger communicators, she helps them focus on creating long-term brand impact rather than just chasing one-off headlines.

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