Campaign’s PR Faces to Watch 2026 – Basant Moghazy, PR Account Manager, Memac Ogilvy

Campaign’s PR Faces to Watch 2026 – Basant Moghazy, PR Account Manager, Memac Ogilvy

Age: 28

Country: United Arab Emirates

Nominated by Saad Abu Touq, Managing Director, PR – Ogilvy UAE

Basant delivers strong results and does so with real intent and care. She builds trusted client relationships that directly support account retention and overall business performance. She doesn’t shy away from new challenges and is always looking to stretch herself and grow. Basant manages her accounts and leads her team with consistency and sound judgement, and she leads by example with a calm confidence that those around her respect. She has clear drive, strong leadership potential, and is steadily establishing herself as a rising star in the industry.

Career highlights

I’m a PR Account Manager with 8 years of experience, including 5 in PR across hospitality, travel and tech brands in the region. I’ve also worked in marketing and social media. In my third week at Ogilvy, I helped deliver a global tech launch in Dubai, managing on-ground execution and logistics. Previously, I led PR for the opening of one of Dubai’s leading hotels, overseeing a weekend of media, celebrity and influencer hosting. I’ve managed campaigns across the UAE, KSA, Kuwait, Qatar and Oman, and completed my MBA in Marketing.

Guiding principles

I always tell my team: we can’t do everything, but if we do something, we have to do it right. If you have an opinion/suggestion, say it because that’s how you grow and earn your seat at the table. Stay calm, especially when things get messy. As a leader, always create a comfortable space for others to speak.

Side hustle

Outside work, I’m learning to play the piano. I’m also a big Formula 1 fan, and love to travel whenever I can (it genuinely recharges me). At work and among friends, I’m the go-to for Dubai restaurant recommendations. Any cuisine, any occasion, I probably have a spot. I’m also a certified scuba diver.

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