Campaign’s Creative Faces to Watch 2026 – Mohammed M Al Saud, Senior Account Executive, VML KSA

Campaign’s Creative Faces to Watch 2026 – Mohammed M Al Saud, Senior Account Executive, VML KSA

Age: 28

Country: Saudi Arabia

Nominated by Gregory Muyesseroglu, Associate Business Director:
Happy and very proud to be nominating Mohammed for this awesome opportunity. For quite some time now, Mohammed has shown an unparalleled resilience to push great work to our clients. Over the years, he’s not only become a trusted advisor to both his team and counterparts, elevating everything, not just through flawless execution, but by pushing for smarter ideas and stronger storytelling. Consistently proactive and culturally tuned in, he provides a sense of relief that the future of advertising in the region is indeed in good hands.

Career highlights

A Senior Account Executive at VML Riyadh, Mohammed leads integrated campaigns and transformation mandates for stc Corporate, the Kingdom’s digital enabler, alongside STC Bank and center3, helping shape Saudi Arabia’s digital infrastructure and financial future. Working at the intersection of strategy, creativity, and stakeholder management, he aligns complex organisations behind clear, effective direction. His contributions have supported award-winning work recognised at Athar Festival and Dubai Lynx. Known as the bridge between clients and creatives, he turns ambition into actionable momentum while developing high-performing, collaborative teams.

Guiding principles

I believe clarity builds confidence and momentum. Curiosity guides how I understand people and challenges before acting. I lead through trust, open communication, and responsibility, navigating complexity with directness and care to keep teams aligned, motivated, and focused on meaningful progress.

Side hustle

Alongside my agency role, I also co-founded a cultural placemaking studio handling project management, a cultural venture focused on building lasting life within spaces. My role centres on shaping operational models and cultural programming that encourage repeat engagement, transforming places into living environments where culture is practised daily rather than experienced as a one-time event.