Campaign’s Creative Faces to Watch 2026 – Maryam Abdulaziz, Senior Account Executive, Brodmann10
Campaign’s Creative Faces to Watch 2026 – Maryam Abdulaziz, Senior Account Executive, Brodmann10
Age: 30
Country: Iraq
Nominated by Fatema Mohammed, Client Relationship Manager:
Mariam does her strongest work where complexity and time pressure collide. She led the delivery of the first Doritos TVC filmed in Iraq, taking the project from brief to national broadcast in just 20 days. What began as a single film evolved into a three-layer campaign ecosystem that generated more than 3,600+ organic UGC posts on TikTok. Throughout the process, Mariam kept teams aligned, details controlled and momentum steady. Her strength is in turning ambitious plans into work that actually lands, calmly, precisely and without unnecessary friction.
Career highlights
I built my career at Brodmann in the space where global ambition meets local reality. Over time, I moved from supporting projects to owning full delivery, particularly across Lay’s and Doritos in Iraq. My focus is the point most people don’t see: making sure what looks strong in strategy actually holds in the market. That means staying close to timelines, production realities and the small details that decide whether a campaign lands clean or not. I’m most motivated when complex work comes together seamlessly, when every moving part aligns and the execution feels effortless, even when it isn’t.
Guiding principles
I believe execution is a matter of trust. Every brief deserves full ownership and careful handling. I value simplicity and disciplined attention to detail because in complex campaigns, the smallest overlooked element is often what determines whether the work truly holds together.
Side hustle
I still return to drawing whenever I need to reset. It slows my thinking and sharpens my attention to detail. That quiet practice carries into my work, a reminder that patience, control and observation are what make complex systems hold together.
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