OSN has entered a strategic partnership with esports broadcaster eCLUTCH, to bring a dedicated package of live esports channels to OSNtv.
Seven eCLUTCH channels will join OSNtv’s channel line-up, as part of the agreement, marking a major expansion of esports content on the platform. The deal aims to reinforce OSN’s commitment to offering new entertainment experiences that connect with younger and gaming-driven audiences across the region.
eCLUTCH’s offering includes live tournaments, competitive leagues, and game-focused programming that delivers uninterrupted coverage to passionate esports fans as well as other sports such as padel.
“With eCLUTCH, we’re expanding OSN’s entertainment portfolio to include a full suite of esports and gaming channels, as well as a dedicated Padel channel,” said Imad El Khoury, VP Commercial, MENA at OSN. “This partnership allows us to reach new, dynamic audiences and reinforces our focus on innovative, culturally relevant content across the region.”
The expanded channel slate will deliver round-the-clock coverage of world-class esports tournaments, competitive gaming events, and original esports programming.
Viewers will gain access to top global competitions, behind-the-scenes content, and esports culture across multiple genres.
OSN claims the partnership positions OSNtv as one of the first premium TV platforms in the region to launch a dedicated esports ecosystem within its channel offering.
For eCLUTCH, the partnership marks a key milestone in expanding its presence across the MENA region.
“This partnership with OSN marks an important step in eCLUTCH’s global expansion,” said Arnaud Verlhac, CEO of eCLUTCH. “OSN’s reach and reputation in the region make them the perfect partner to bring premium esports content into more homes. Together, we are creating a space where competitive gaming becomes part of mainstream entertainment.”
By integrating eCLUTCH’s live capabilities into its entertainment portfolio, OSN aims to continue its strategy of evolving beyond traditional television and expanding into the next generation of competitive entertainment.
Following this addition, OSN said it continues to widen its content range and engage the next generation of viewers through greater innovation, talent integration, and genre diversification.
