Initiative, a global media agency under the Middle East Communications Network (MCN), has announced the appointment of Amine Adem as General Manager for its UAE operations.
Adem brings more than 15 years of experience in research, insights, and client leadership across the MENA region. Over the course of his career, he has held senior positions at agencies including Ipsos, Mindshare, and most recently Publicis Groupe, where he served as Business Lead. In that role, he managed a wide-ranging portfolio of clients spanning the banking, retail, consumer packaged goods, hospitality, and government sectors.
In his new position, Adem will oversee Initiative UAE’s strategic direction and operations,
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