What sounds like a simple request is all but impossible unless you ask some tough questions and stick to a strict relevance strategy, writes Jamal al-Mawed
A brand once handed me a short product video and said: “We need you to make this go viral on social media.”
That sentence is a fantastic one-liner when spoken in a room full of intelligent marketers, but there are many agencies suffering right now trying to satisfy precisely this kind of request made in earnest.
Believe it or not, there is a segment of our industry that still believes ‘going viral’ is the result of some technical digital manipulation rather than genuine human interest.
In these people’s minds, Facebook boost
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
