WPP has made its first tentative steps into Iran’s fledgling advertising industry by joining forces with a local agency.
The group’s research division Kantar has partnered with the Tehran-based Rahbar Bazaar Market Research Institute, which was founded in 2003 by market researchers Afshin Vafadar and Azam Alibabaei.
The agency currently boasts big brands among its clientele, including MCI, Henkel, Unilever, Hayat and BAT Pars.
WPP’s move into Iran comes a year after the global advertising giant became the first international communications group to move into a newly opened Cuba.
The group had been carrying out data research in Iran, WPP chief executive Sir Martin Sorrell told C
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