Marketing Game Changers 2025 – Entries Closed

About Marketing Game Changers Awards

Campaign Middle East’s Marketing Game Changers Awards recognises the region’s most influential brand leaders. This initiative highlights senior marketers who have redefined brand building, driven innovation, delivered measurable outcomes, and made a positive impact on both business and society.

Winners will be announced and profiled in Campaign Middle East’s 24 November, 2025 issue in print and online, and recognised with a physical memento. Additionally, the top winner of the Marketing Game Changers Awards 2025 will be recognised as Campaign Middle East’s Marketer of the Year with a trophy presented at the AOTY Awards 2025 gala ceremony on 12 December. 

For more details on the key dates, judging panel and eligibility criteria, please click here. 

ENTRIES CLOSED

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JUDGING CRITERIA 

Entries will be assessed against the following criteria:

1. Leadership & Talent Development (10 points)

Focus: How the marketer fosters team performance, capability and culture.

– Development of people and teams, including mentorship or sponsorship.
– Employee retention, engagement and morale improvements.
– Effective organisational policies and governance.
– CSR or internal initiatives demonstrating leadership impact.
– Individual or brand awards received
– Leadership that drives positive outcomes, both tangible (retention, promotions) and intangible (team morale, culture, influence).

2. Creativity & Innovation (10 points)

Focus: Original thinking that leads to positive impact on business, brand or organisation.

• New strategies, creative solutions or business processes.
• Innovative use of technology, tools or methods.
• Experiments or pilots that led to scalable results.
• Originality and risk-taking that generates meaningful outcomes, including both measurable gains and transformative changes.

 

3. Performance & Business Impact (10 points)

Focus: Results delivered through marketing initiatives and leadership.

• Revenue growth, market share, profitability and turnover.
• Customer retention, satisfaction and loyalty.
• Achievement of marketing KPIs and objectives.
• Efficiency and optimisation, including resource use and ROI.
• Quantitative and qualitative positive outcomes, such as strengthened client relationships, improved team confidence or enhanced market presence.
  

 

4. Brand Building (10 points)

Focus: Contribution to brand equity, positioning and perception.

• Improvements in awareness, preference, consideration or trust.
• Campaigns/programmes strengthening market positioning.
• Long-term initiatives enhancing brand perception or differentiation.
• Positive outcomes for the brand, tangible or intangible, including market positioning, consumer perception and brand influence.

 

5. Social Impact (10 points)

Focus: Purpose-driven initiatives generating positive societal outcomes.

• ESG/CSR programmes aligned with brand purpose.
• Initiatives benefiting communities, environment or social causes.
• Measurable and intangible benefits, e.g., awareness, engagement, goodwill.
• Authentic societal impact, even if some results are qualitative or long-term.

 

6. Industry Contribution (10 points)

Focus: Contributing to the profession and industry and inspiring peers.

• Mentorship, workshops, lectures or thought leadership.
• Participation in trade associations or professional communities.
• Initiatives that elevate marketing standards and practices.
• Value contribution to the marketing ecosystem, including intangible outcomes such as influence, reputation, and knowledge transfer.