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Google rolls out AI Mode across MENA

Google has begun introducing AI Mode, its most advanced AI-powered Search feature, across MENA. The rollout starts in English, with more languages to follow.

Google has begun introducing AI Mode, its most advanced AI-powered Search feature, across MENA. The rollout starts in English.

Google has announced the rollout of AI Mode across the Middle East and North Africa, bringing its most advanced AI-powered Search experience to users in the region. The feature will appear as a dedicated tab on Search results and within the Google app for Android and iOS, with availability expanding over the coming days. It launches initially in English, with support for additional languages planned.

AI Mode offers advanced reasoning, multimodality and deeper exploration of queries through follow-up questions and links to relevant content on the web. Powered by a custom version of Google’s Gemini 2.5 model.

The new feature is designed to handle exploratory and multi-layered searches,


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.