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The Spin: When mistakes make it to the front page

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in July 2025.

The Spin

Those with a keen eye on news and advertisements – or, should we say, errors and mistakes within media and marketing – sent in a couple of interesting submissions to The Spin this month.
Several of these submissions, unfortunately, appear on the front page of local news titles, so we’ve reserved the top spot for them on the last page of this edition.
Kicking things off in big, bold font is an inescapable typo on the front page of the Norwich Evening News. Looks like the headline either made the front page in a hurry or the sub-editor might have called in sick on 10 June.

Funnier still, we have a typo on the front page of the Irish Examiner that might have escaped notice if it were


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.