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Campaign Middle East
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Anup Oommen
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Zee Entertainment brings Bollywood to Arabic homes on TCL ‘FAST’ platform

Anup Oommen
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“It's about more than availability; it’s about enabling discovery, enhancing engagement and adapting to the changing ways viewers connect with entertainment," said Zee Entertainment's Adil Memon.

Zee Aflam

Zee Entertainment Middle East has launched its popular Arabic channels, Zee Alwan and Zee Aflam, on TCL Smart TVs to bring Bollywood to Arabic homes across the UAE, Saudi Arabia and Morocco.

Through this strategic partnership, viewers will be able to access a wide array of premium Bollywood movies and Indian drama series, fully dubbed and subtitled in Arabic on TCL’s free ad-supported streaming TV (FAST) platform.

Adil Memon, Acting Territory Head, Zee Entertainment Middle East, said, “It’s about more than availability; it’s about enabling discovery, enhancing engagement and adapting to the changing ways viewers connect with entertainment. Our presence on TCL reflects our ongoing


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Tags:Adil Memonentertainment hubfamily entertainmentMoroccoRebecca WanSaudi ArabiaTCLTCL Smart TVTCL Smart TVsUAEZeeZEE AflamZee AlwanZee Entertainment
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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