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How live podcasts are redefining community and content in MENA

Platinumlist CEO Cosmin Ivan explores how live podcasts events are gaining traction across the Middle East – blending community, entertainment, and brand-building.

Platinumlist CEO Cosmin Ivan explores how live podcasts events are gaining traction across the Middle East – blending community, entertainment, and brand-building.

Live podcasts are now taking the event industry by a storm. They are extending from smartphone apps to stages around the world and becoming a driving force in live entertainment and community-building. What started as fairly niche audio storytelling and conversations has evolved into a new kind of live event experience that is rooted in familiarity, intimacy, and a shared interest. At Platinumlist, we’ve seen this transformation unfold and we can say for certain – it’s only gaining momentum.
From listening to experiencing 
The emergence of live podcasts changed how people interact with the content they love. Fans are no longer entirely happy with being passive listeners. They seek pr


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.