Campaign’s Brand Faces to Watch 2025 – Sohail Abdullatif, Mobile eXperience Senior Marketing Associate, Samsung Gulf Electronics

Campaign’s Brand Faces to Watch 2025 – Sohail Abdullatif, Mobile eXperience Senior Marketing Associate, Samsung Gulf Electronics

Age: 24

Nominated by Lara Zureik, Head of Mobile eXperience Marketing:
Since joining the team just six months ago, Sohail has made an exceptional impact, not only through his work but also through his one of a kind personality. In high-pressure situations, his sense of humor brings calm and lifts team morale, turning stress into laughter. Behind that lighthearted spirit lies a driven and dedicated young professional who continuously contributes to our strategy, bringing forward innovative solutions, planning, and execution. He stands out for creativity, gaming passion, Gen Z insights, and even modeled in a local shoot. We’re proud to have him on board.

Career highlights

I’m a marketer at Samsung Gulf Electronics within the Mobile eXperience division, turning scrolls into shares and viewers into fans. From co-hosting live shows that hit 1.2 million views in a week to blending AI into real-world activations. I’ve worked across retail, tech and FMCG with brands like, PepsiCo and New Balance, and no, I didn’t just work there for the freebies.

I ran Nikus Graphics, a design brand delivering everything from merch to social content for people who wanted more than just Canva templates. I like ideas that stick, and marketing that doesn’t feel like, well…. marketing

Guiding principles

I believe that creativity thrives just outside your comfort zone. Growth comes from saying yes to challenges, learning through discomfort, trusting the process, and striving to excel, not just to survive. I aim to bring curiosity, courage, and a proactive mindset to everything I do.

Side hustle

I used to co-run Nikus Graphics, and while the brand’s retired, I still take on the occasional design projects on the side. Logos, merch, anything that needs a creative push. It keeps me sharp, gives me room to experiment, and helps funds my questionable car upgrade decisions.

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