Campaign’s Brand Faces to Watch 2025 – Menna Aly, Marketing Specialist, FUJIFILM Middle East & Africa

Campaign’s Brand Faces to Watch 2025 – Menna Aly, Marketing Specialist, FUJIFILM Middle East & Africa

Age: 29

Nominated by Samantha Brett, Regional Marketing Manager:
Menna joined our team as an exceptional talent and has grown into a key lead in regional marketing. Her mix of creativity, cultural insight and strategic thinking has been central to strengthening Instax brand across MENA. Clients, media, and partners often highlight her professionalism and collaborative spirit. She brings ownership, precision, and energy to every project, from influencer campaigns and activations to PR and digital. The combination of drive and creative spark makes her a standout leader in the marketing industry.

Career highlights

I’m a marketer who is passionate about building brands that people connect with. At Fujifilm, I’ve led Instax marketing across 12 MENA countries, launching 10 products, 16 campaigns, and over 26 brand activations. I manage everything from PR and influencer work to retail, digital, and 30+ brand collabs. With a background in FMCG, fashion, and tech, I focus on blending insight with creativity to tell stories that feel real. One of my proudest moments was a year-long campaign supporting emerging Arab female artists that reached 23M people and proved how powerful purpose-led marketing can be.

Guiding principles

• Make people feel something real.
• Purpose isn’t a strategy, it’s the soul of the story. Without it, marketing is just noise.
• Authenticity isn’t a trend. It’s the baseline. If it doesn’t feel real, it won’t connect.

Side hustle

Outside of marketing, I find creative freedom in conceptual art and photography. These outlets help me explore ideas, capture meaningful moments, and stay inspired. Both passions shape how I tell stories, connect with people, and bring purpose to the work I create.

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