Campaign’s Brand Faces to Watch 2025 – Malak ElNahas, Senior Marketing Manager, Expo City Dubai

Campaign’s Brand Faces to Watch 2025 – Malak ElNahas, Senior Marketing Manager, Expo City Dubai

Age: 30

Nominated by Howaida Rabee, VP, Marketing:
It is my pleasure to recommend Malak El Nahhas, a dynamic and creative Senior Marketing Manager at Expo City Dubai. Malak first joined the team ahead of the six-month Expo 2020 event, where she played a pivotal role in launching campaigns for both the opening and closing ceremonies, as well as managing high-impact, visitation-driven campaigns. Since rejoining the team at Expo City Dubai, Malak has worked closely with me to deliver bold, purpose-led campaigns that position the city as a hub for innovation, sustainability, and business.

Career highlights

Maketing and communications lead with 9+ years of experience across global events, FMCG, and real estate. Part of the core delivery team behind Expo 2020 and the transition to Expo City Dubai. led city-wide campaigns and developed marketing strategies for one of the region’s most ambitious projects. Previously launched the repositioning and creative strategy for key Unilever and Nestle brands, Known for blending culture insight with results-driven thinking across sectors.

Guiding principles

Create with intention, not noise. the best ideas are the ones that connect emotionally, culturally, and honestly. Whether it’s a campaign or conversation, my goal is to always keep it human.

Side hustle

MELKYANA – terms from the Arabic words Melki Ana, which means mine . my own. A swimwear brand I launched to explore identity, felinity and cultural nuance. It’s a space where I merge my love for fashion, storytelling and creative freedom.

Go back to main article: Campaign’s Brand Faces to Watch 2025