Campaign’s Brand Faces to Watch 2025 – Amaka Zulu, Marketing & Communications Manager, Gates Hospitality

Campaign’s Brand Faces to Watch 2025 – Amaka Zulu, Marketing & Communications Manager, Gates Hospitality

Age: 28

Nominated by Richard Cowling, Director of Operations:
“Amaka has hit the ground running, leading strategic marketing for folly Brasserie in just 8 weeks. She has also overseen the end-to-end marketing for the Jardin Des Arts launch with solid results. A reliable and determined leader, she’s shown her ability to drive impactful campaigns and championed awards lobbying—she’s set a high bar for the marketing function.”

Career highlights

As a third-culture kid born in Kuwait and Nigerian by heritage, I’ve spent almost 25 years in the UAE. I bring a global perspective to everything I do.

 

Bringing 7 years of PR experience into my current role,  I now lead brand storytelling at Gates Hospitality. In my first 8 weeks,  I spearheaded creative and communications strategy for Jardin Des Arts from pre- to post-opening, and delivered standout campaigns for folly Brasserie. I’ve also streamlined internal comms and championed awards lobbying across the group.

Guiding principles

I’m guided by resilience, determination, and authenticity. I celebrate the diversity that surrounds me. At the heart of my approach is a belief in understanding what truly resonates with people. Then I recreate those emotions in content that feels personal, purposeful, and culturally attuned.

Side hustle

I immerse myself in fiction, explore marketing trends, and stay updated on pop culture and hospitality news. Whether I’m at the gym, experimenting in the kitchen, or hunting for hidden gems while thrift shopping, I find inspiration in everyday moments that spark creativity and create connection.

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