Memac Ogilvy Riyadh has won the consolidated creative and communications account for Virgin Mobile Middle East & Africa in Saudi Arabia.
The agency retained the creative account, plus the disciplines of public relations, social media and user experience, with the international network following a pitch.
Memac Ogilvy originally won the creative account for the Middle East and Africa region in 2013. However, following a change of management at Virgin, the advertising account was put up for review earlier this year.
Fadi Saad, managing director of Memac Ogilvy Riyadh, said: “We are very proud of our relationship with Virgin Mobile, which is extremely strategic in nature and bound to grow.
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