Influencer marketing agency By Niggi has announced a rebrand to Mumkin, marking a new stage in its evolution from a founder-led boutique operation to a broader digital marketing agency. The name – meaning ‘possible’ in both Arabic and Hindi – reflects a shift in the company’s direction and structure.
Established in 2018 by Nikita Phulwani, the agency began with a focus on influencer marketing driven largely by personal networks and creative instinct. Today, it has grown into a 25-person team delivering services across influencer marketing, public relations, content creation, social media and events.
“I coined By Niggi from a place of deep self-belief – recognizing that if
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