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Starzplay achieves 2.5x revenue growth with ADIO support

Leveraging support from ADIO, Starzplay also launched AI-powered Starzplay Fantasy Sports, in response to demand for interactive sports content.

Subscription video-on-demand service, Starzplay, has reported record-breaking financial and operational milestones in 2024 with the strategic support of the Abu Dhabi Investment Office (ADIO).

The company’s revenue has successfully surpassed the AED 370 million mark, reflecting the success of its long-term growth strategy and strategic partnerships and exhibiting over 2.5x revenue growth since the partnership’s commencement in 2022.

Since partnering with ADIO in 2022, Starzplay says it has witnessed exponential growth, strengthening its regional footprint. Its headquarters at Abu Dhabi’s Yas Creative Hub, now with over 40 employees, serve as a hub for AI-driven content curation, fan


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.