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Hiba Faisal
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IAM Entertainment appoints Jean-Karl Saliba as VP Growth & Partnerships

Hiba Faisal
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In his new C-Suite position, Jean-Karl Saliba will oversee the expansion and growth of IAM Entertainment, the celebrity entertainment agency into the MENA region.

Jean-Karl SalibaJean-Karl Saliba, VP of Growth & Partnerships, IAM Entertainment

Jean-Karl Saliba has been appointed Vice President of Growth & Partnerships at IAM Entertainment, where he will focus on overseeing the agency’s expansion into the MENA region. In his new C-Suite position, Saliba will be responsible for strengthening the organisation’s presence and building connections with international clients, collaborators, and new opportunities.

Saliba brings two decades of experience in delivering high-impact content and event productions for leading brands and organisations to the role. His work spans industries including sports, technology, and entertainment, having executed large-scale campaigns and experiences for clients such as Nike, Emaar, Facebook, Snapchat, Twitter, Unde


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Tags:AppointmentIAM EntertainmentJean-Karl Saliba
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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