Campaign’s PR Faces to Watch 2025 – Zineb Jariri, PR Senior Account Executive, Umami Communications

Campaign’s PR Faces to Watch 2025 – Zineb Jariri, PR Senior Account Executive, Umami Communications

Age: 26

Nominated by Marjorie Chapas, Head of PR:
Zineb is a powerhouse in PR – strategic, results-driven, and a true master of client communications. Her ability to balance speed with impeccable quality makes her an invaluable asset, delivering outstanding work that consistently impresses both English and Arabic clients. Beyond her technical excellence, Zineb’s warmth and charisma make her a natural leader, earning the admiration and respect of both peers and junior team members alike. As she continues to grow, her impact only gets stronger. She’s already one to watch, and she’s only just getting started.

Career highlights

I arrived in Dubai with big ambitions, eager to make my mark in the PR world. My journey began with hard work and dedication, and eventually, I landed my dream job at Umami. This was where I truly began to grow and shine, honing the skills I had always sought. Working with high-end brands across the GCC, such as La Petite Maison, Gemy Maalouf, and many others, allowed me to craft powerful strategies that resonated with diverse audiences. Each project strengthened my expertise and passion for PR, and today, I’m more committed than ever to making an impact in the industry.

Guiding principles

My guiding principles in PR are passion, self-belief, and gratitude. Passion motivates me to deliver outstanding results for clients, while self-belief encourages me to explore new ideas and approaches. Gratitude helps me value every opportunity, learn from each experience, and stay grounded in all I do.

Side hustle

In my side hustle, I actively invest in the stock market and cryptocurrency, focusing on buying and selling assets for short-term profit. I closely monitor market trends, economic news, and emerging technologies, using a strategic approach and disciplined risk management to optimize returns and steadily grow my portfolio over time.

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