Campaign’s PR Faces to Watch 2025 – Vani Krishna, Senior PR Account Executive, Katch International

Campaign’s PR Faces to Watch 2025 – Vani Krishna, Senior PR Account Executive, Katch International

Age: 27

Nominated by Haroon Tahir, Associate Account Director:
Vani has shown remarkable growth at Katch, evolving from a reserved team member to a confident Senior PR Executive. She consistently goes the extra mile, securing high-end brand partnerships, crafting strong strategy plans, or calling on her black book of media contacts, to drive outstanding coverage. Vani always adapts and excels in every task she takes on with an infectious smile. Her expertise includes handling corporate clients, coordinating media at on-ground corporate events, and managing international travel clients. Her adaptability, industry knowledge, and passion make her an invaluable asset to the team, ensuring every campaign is executed flawlessly with professionalism.

Career highlights

Vani views PR as a key social function, emphasising its role in conveying a brand’s empathy and purpose-driven communications to the public. She is currently working as a Senior Account Executive at Katch, managing clients such as Almal Real Estate, InterContinental Maldives, and Bombardier Aviation. A graduate of Mangalore University with honors in Journalism, English Literature, and Computer Animation, she completed her post-graduation in PR and Corporate Communications from the School of Communications and Reputation, Mumbai. In 2021, she received the Ketchum PR & Communications scholarship. She completed her dissertation on “The Effectiveness of Brand Activism and its Influence on Public Opinion”.

Guiding principles

Emotional Intelligence – Understand client needs and respond empathetically, building trust and strong relationships.

Proactivity – Address client concerns and address them promptly, ensuring smooth, effective communication.

Communication Skills – Deliver clear, compelling messages that align with client goals, fostering strong media relationships and impactful campaigns.

Side hustle

Her favourite side hustle is content writing, where she runs a dedicated blog. She shares insights on public relations, book reviews, and her personal experiences in the industry. Through her blog, she emphasises the importance of quality content, storytelling, and media relationships in crafting impactful PR campaigns.

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