Campaign’s PR Faces to Watch 2025 – Mohammad Soheil Zantout, Senior Account Manager, MSL Group

Campaign’s PR Faces to Watch 2025 – Mohammad Soheil Zantout, Senior Account Manager, MSL Group

Age: 27

Nominated by Hannah Joyce, Business Director:
Mohammad’s drive to deliver high-quality and strategically sound campaigns for the clients he works with makes him a true asset to the MSL team. His deep knowledge of the region and keen understanding of what will resonate with the media and their audiences enable him to create and execute impactful work that drives results.

His appetite for learning new skills, challenging conventions, and embracing new tools ensures that he is at the forefront of industry trends and able to share this knowledge with the wider team to collectively elevate our work. His dedication, creativity, and insight make him a standout PR professional to watch in 2025!

Career highlights

What drives my passion for PR is the power of storytelling. Shaping narratives that contribute to the history of our region adds an exciting dimension to the job, making every campaign meaningful. Having worked across industries, from entertainment and technology to energy and consumer goods, I thrive on crafting strategies that resonate. Among the projects closest to my heart is Rahlatuna, which I launched with McDonald’s Qatar, and How Money Works with Qatar Islamic Bank. These initiatives create real impact within the community, bringing brands and audiences closer through authentic engagement. PR is not just about visibility. It is about influence, and I am passionate about shaping conversations that matter.

Guiding principles

Discipline and consistency are my guiding forces. Structure fuels my creativity, and momentum comes from showing up every day with intent. In PR, as in life, authenticity and impact matter most—stories that resonate, campaigns that drive change, and work that speaks beyond words. Commitment is what shapes lasting influence.

Side hustle

I’m passionate about fitness, travel, and human connections. Whether in the gym, exploring new destinations, or engaging with diverse cultures, I thrive on movement and discovery.

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