Campaign’s PR Faces to Watch 2025 – Ayushi Kisani, Senior PR Account Executive, Umami Communications

Campaign’s PR Faces to Watch 2025 – Ayushi Kisani, Senior PR Account Executive, Umami Communications

Age: 25

Nominated by Marjorie Chapas, Marjorie Chapas, Head of PR:
Ayushi is an outstanding PR professional and a valued member of our team. She serves as both a strong support system and an inspiring role model for her colleagues, while being an invaluable asset to the clients she collaborates with. During her time at Umami, she has spearheaded some of the agency’s most exciting collaborations, demonstrating creativity, strategic thinking, and an innate ability to drive meaningful results. A naturally curious and driven individual, she continuously seeks to expand her knowledge and refine her skills – an ambition that will undoubtedly lead her to even greater achievements in the future.

Career highlights

With a sharp editorial eye and a talent for high-impact storytelling, Ayushi specialises in crafting content that resonates and securing strategic media placements for leading F&B brands. Armed with a degree in Advertising, Branding & PR, she gained experience across aviation, sports, and lifestyle before finding her passion in F&B, leading her to join Umami. She has led PR campaigns for COYA Dubai, Roberto’s, and the Tashas Group, securing 141 pieces of coverage for Bungalo34’s Ferragamo collaboration and facilitating COYA Dubai’s 10-year anniversary including a partnership with Ounass. With strategic thinking, she continues to shape narratives that drive engagement.

Guiding principles

In an industry where perception is everything, Ayushi understands that PR is more than just media coverage; it’s about crafting narratives that resonate, building trust that lasts, and executing strategies that drive real impact. With creativity, relationship-building, and strategic thinking at her core, she transforms brand stories into compelling conversations that engage and inspire.

Side hustle

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