Campaign’s PR Faces to Watch 2025 – Abigail Spencer, Communications Executive, DUNE | 23

Campaign’s PR Faces to Watch 2025 – Abigail Spencer, Communications Executive, DUNE | 23

Age: 24

Nominated by Amanda Fox-Pryke, Senior Director:
Abi is a dynamic and passionate entertainment and sports professional who brings fresh, creative energy to every project. Her ability to generate innovative concepts and engaging narratives makes her an invaluable asset to any team. She has a deep understanding of popular culture, allowing her to offer valuable insights that shape compelling storytelling and brand strategies. With a consistently positive attitude and boundless enthusiasm, Abi not only inspires those around her but also drives impactful results for clients. Her creativity, energy, and strategic thinking make her a standout choice for the Faces to Watch campaign.

Career highlights

Abigail is an experienced Communications professional, passionate about driving effective campaigns in the Sports & Entertainment industry.

She boasts strong experience, having worked on high-profile events including the DP World Tour Championship, Ed Sheeran’s record-breaking concert in Dubai, Green Day’s first Middle East concert and the Mubadala Abu Dhabi Open.

Previously, she has provided public relations and social media services to clients in the Technology, Contemporary Art and Higher Education sectors.

Guiding principles

Two guiding principles that I have used are:

–  Identifying a problem is your first indicator to be/find the solution

– nurture integrity

Side hustle

When I am not crafting pitches to journalists, I am writing songs for my band, Atimes2 that I started in 2023 with my best friend Abbie. We describe our music as a funk-reggae-soul fusion, and have performed our original songs on Dubai One TV, the Al Quoz Art Fest and the Fridge.

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