Campaign’s Brand Faces to Watch 2023 – Zeinab Nassreddine, Digital Marketing Executive, GMG – Sun & Sand Sports
Age: 26
Nominated by Rumaisa Khan-Schoonhoven, Digital Marketing Manager – Sports Portfolio (Zainab’s Line Manager):
Zeinab is a sharp 360 omnichannel marketeer with 5 years of experience in the industry within the MENA region. She is one of the fastest learning individuals I had the pleasure of managing. Her contribution towards the Sun & Sand Sports’ DJ Khaled campaign helped the campaign establish huge success gaining 1,000,000 UGC submissions in the TikTok hashtag challenge. Seeing her grow in her role fills me with pride she has proven that no amount of pressure or challenge can hold her back. As a natural problem solver, she is always at the top of her game finding data driven solutions with innovation.
Career highlights
I’m Zeinab Nassreddine, a digital marketing enthusiast and a content crafter who loves using digital platforms to its fullest potential. In the search for new beginnings and new digital landscape to experience, I have got the opportunity to move to Dubai and join GMG as a digital marketing executive with deep focus on the sports portfolio. I work on establishing the optimal social presence of the homegrown sports brands like Sun & Sand Sports, Dropkick Basketbolista. I’m curious by nature and the love for the brands I work on gives me the push to unleash my creativity every day.
Guiding principles
As a digital marketer who’s always on the hunt to experiment new strategies, I abide by the thrill of always learning and keep pushing forward. With this dynamic digital era, everything is evolving, so learning about new trends and platforms is a must to keep up and bring something new every time.
Side hustle
Writing has always been my escape, whether writing my personal journals or social calendars/blogs for businesses. As a side hustle, I’m a freelance copywriter who helps local brands define their tone of voice and cater the right content to the audience by speaking their language.
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