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The Work

Zain – The heart of Eid is you

M&C Saatchi’s Eid campaign for Zain asks whether you have ever wondered what Eid is about? In the TVC, Zain tells the story of Eid in a book that summarizes it in a powerful sentence. More than 35 people from across the Arab world took part in the commercial to celebrate Eid and share what it means to them with the world: ‘The heart of Eid is you’.

Project: The heart of Eid is you
Client: Zain
Creative agency: M&C Saatchi MENA
Creative director: Samer Younes
Associate creative director: Pierre Khoury
Senior art director: Mohamed Kabbani
Senior writer: Nizar El Hindi
Executive TV producer: Elie Zreik
TV producer: Aline Zeinoun
Digital art: Mercury
Senior digital artist:


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