Toblerone is all about sharing, so to boost real on-brand engagement Memac Ogilvy created ‘Toblerone ❤ Arabia’. The fan page lets people share something different – a ‘Sweet Something’ greeting. These friendly greetings play on a popular behaviour (posting on a friend’s wall) and include playful animations. By sharing something positive, fans get the chance to win a chocolate spa experience.
The campaign is ongoing, but within just over a month more than 39,687 people visited ‘Toblerone ❤ Arabia’. More than 15,442 ‘Sweet Something’ greetings have been shared with friends and loved ones over the globe.
Project Sweet Somethings
Brief Help boost
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