Dubai-based boutique agency Pirana Advertising has landed the creative and communications brief for pan-Arab broadcaster Al Aan TV.
The account, which covers both Saudi Arabia and the UAE, was previously handled by TBWA\Raad. Pirana will be responsible for rolling out Al Aan TV’s communications strategy as the broadcaster seeks to strengthen its position in the two countries.
Kristina Koubar, head of corporate communications at Al Aan TV, said: “As we deliver unique female-focused infotainment content, we need a strong partner who understands our brand philosophy and can aggressively build our presence in Saudi Arabia and the UAE, both extremely vibrant markets for our growth. We have been impressed by Pirana’s constant involvement in our brand evolution and their knowledge about the region’s dynamics.”