Motivate Val Morgan launches Beirut operation

UAE-based cinema advertising company Motivate Val Morgan is expanding its operations into Lebanon. The move follows the launch of VOX Cinemas in Lebanon, with the cinema operator’s new venue located in Beirut City Center. Motivate Val Morgan will initially operate out of the VOX Cinemas’ premises before setting up its own office.

Avinash Udeshi, general manager at Motivate Val Morgan, said: “VOX Cinemas is doubling its company size in 2013, opening cinemas in the UAE, Lebanon and Oman, making it the largest Middle Eastern cinema exhibitor. As VOX’s exclusive partner – following on from its successful history in the UAE – Motivate Val Morgan hopes to bring new advertising opportunities to brands in these markets and is excited to make our first foray into the Lebanon market.”

Motivate Val Morgan was formed in 1999 and is a joint venture between publishing company Motivate and Val Morgan Cinema Advertising. Motivate publishes magazines such as Emirates Woman, Open Skies and Campaign. Motivate Val Morgan has worked on a number of innovative cinema campaigns, including the gold Lynx-winning Sony Xperia activation for FP7.