The Work

McDonald’s – Big Mac Epic Story/Chant

The second part of Leo Burnett Dubai’s first campaign for McDonald’s has broken, with the TVC ‘Chant’ to run for three weeks across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. The Big Mac chant of ‘two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun’ is featured in the TVC and delivered in a rap style. Consumers are encouraged to log on to www.mcdonaldsarabia.com where they can record their version of the chant for the chance to win an iPod Touch.

The integrated campaign, which also includes online and outdoor, kicked off in mid-January with the ‘Tell your Big Mac Story’ TVC, which ran for three weeks. The first part of the c

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  • Good copy. good conecpt. poor execution. bad art direction & locations & angles. no cinematic appeal. no mouth watering elements in product shots. characters are completly disconnected with the voice over telling story.

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