Following the success of last year’s ‘Family Time Forever’ campaign, this year McDonald’s introduces ‘A Day Offline’, an initiative which encouraged families across the GCC to turn off their mobile phones, computers and TV sets for one day on 28 September.
Project A Day Offline
Creative agency Leo Burnett Dubai
Regional executive creative director Peter Bidenko
Creative director Marwan Chahine
Senior art director Tariq Ayass
English copywriter Maha Khawaja
Arabic copywriter Rania Badawi
Planning director Nicolas Chidiac
Production company Joy Films
Director Karen Cunningham
Exposure TV, social media, outdoor, press, in-store
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