JWT Dubai handed digital creative brief for UAE telco du

JWT Dubai has been named a specialised partner on strategic creative work for a number of digital campaigns for UAE telco du.

The appointment follows a number of rounds of pitching, with JWT to work with du on an ongoing basis. The telco’s advertising agency of record remains Leo Burnett, whilst its media buying and planning is handled by OMD.

Chas Sweeting, senior director, digital communications at du, said: “It is essential that our digital creative agency have a strong strategic approach. We think we’ve found that partner in JWT and look forward to driving our brand and business across digital channels.”

Kieran O’Sullivan, head of digital at JWT MENA, added: “Du is an ambitious brand and with the rise of digital in our region it was only right that they would focus more in this area. We are extremely pleased they’ve entrusted JWT to partner on their strategic projects. It’s an exciting beginning and we’ve already started working on several campaigns which will be released within the next couple of weeks.”

JWT MENA is headquartered in Beirut and has 13 offices in the region, including Riyadh, Cairo and Jeddah.