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The Work

Etisalat Misr – Breaking up

Etisalat Misr’s Ramadan campaign consisted of eights spots, all of them in a split-screen format with a telecom company customer breaking up with their provider (operator) to join Etisalat.  Across the series of TVCs, created by King Tut’s Playground, various break-up dialogues and methods are used in order to make it look like someone is breaking up with their boyfriend/girlfriend.

Project: Breaking up
Client: Etisalat Misr
Creative agency: King Tut’s Playground
Creative team: Mohamed Hamdalla, Ashraf Badawy, Youssef Altay
Production company: eleven
Director: Mohamed Hamdalla


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