The Work

Samsung’s Galaxy A Series drops summer track with Egyptian rapper

Shantelle NagarajanAug 7, 2024

AR activation champions hijab rights at the Paris Olympics

Shantelle NagarajanAug 6, 2024

Sun & Sand Sports kicks off BTS campaign with a rap video

Ishwari KhatuAug 5, 2024

“I learned this on TikTok” becomes Egypt and KSA campaign

Shantelle NagarajanAug 5, 2024

Du overwrites familiar cliches for its latest campaign

Ishwari KhatuAug 2, 2024

Crème de la Cannes: A round-up of the best global campaigns

Ishwari KhatuAug 1, 2024

Du ‘Blue Man’ ad campaign boldly ‘puts B2B in the corner’

Anup OommenJul 29, 2024

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

Anup OommenJul 26, 2024

Google teaches Saudi, Egypt users to work GenAI in new ad campaign

Anup OommenJul 18, 2024