The Work

LEGO reimagines Father’s Day with “Build It With Him” campaign

Hiba FaisalJun 20, 2025

Aramex launches AI-powered campaign to combat scam messages

Ishwari KhatuJun 19, 2025

K-pop star takes lashes on a ride in the latest Maybelline campaign

Ishwari KhatuJun 18, 2025

AMC DMCC launches 360° ‘Drive Your Dzire’ campaign for Suzuki

Ishwari KhatuJun 17, 2025

Himalaya speaks Gen Alpha’s language without trying to be them

Ishwari KhatuJun 16, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Anup OommenJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Anup OommenJun 11, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Anup OommenJun 9, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Ishwari KhatuJun 4, 2025