The Work

Sharaf DG campaign goes ‘all-out’ to thank customers and celebrate 20 years

Anup OommenJul 23, 2025

Virgin Connect taps into global travel connectivity for summer campaign

Shantelle NagarajanJul 23, 2025

Jeep releases ‘dino-packed’ cinema advertisement

Shantelle NagarajanJul 23, 2025

Lay’s Wavy questions ‘snack rules’ with ‘Any Time is Wavy Time’ campaign

Anup OommenJul 22, 2025

Royal Jordanian post goes viral with play on Coldplay concert CEO-HR scandal

Anup OommenJul 22, 2025

Premier Inn shares strategy that tripled revenue: Book direct, check-in, scale at speed

Anup OommenJul 22, 2025

Franklin Templeton campaign marks 25 years, recommits to the Middle East

Anup OommenJul 21, 2025

Raising Cane’s celebrates speed with humour-filled digital shorts

Ishwari KhatuJul 17, 2025

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

Anup OommenJul 17, 2025