The Work

Lay’s Wavy questions ‘snack rules’ with ‘Any Time is Wavy Time’ campaign

Anup OommenJul 22, 2025

Royal Jordanian post goes viral with play on Coldplay concert CEO-HR scandal

Anup OommenJul 22, 2025

Premier Inn shares strategy that tripled revenue: Book direct, check-in, scale at speed

Anup OommenJul 22, 2025

Franklin Templeton campaign marks 25 years, recommits to the Middle East

Anup OommenJul 21, 2025

Raising Cane’s celebrates speed with humour-filled digital shorts

Ishwari KhatuJul 17, 2025

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

Anup OommenJul 17, 2025

Enchanteur enchants with elegance in latest TVC

Shantelle NagarajanJul 16, 2025

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Anup OommenJul 15, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

Anup OommenJul 14, 2025