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The Work

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Anup OommenSep 9, 2025

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

Anup OommenSep 8, 2025

Shareet Studios’ campaign for Zain aimed to prove it as the Fastest internet in Kuwait, garnering 2.5M views and expanding to OOH.

Fastest internet in Kuwait? Zain and Shareet Studios make their case in latest campaign

Hiba FaisalSep 4, 2025

Fast&Up, Noon combat summer fatigue with Reload activation

Shantelle NagarajanSep 4, 2025

Dubai’s largest AI-generated skyline hoarding by Property Finder.

Property Finder unveils Dubai’s largest AI-generated skyline hoarding on Sheikh Zayed Road

Anup OommenSep 2, 2025

The Unseen Ads

AGA, Pikasso turn ‘unseen’ job-seeking flyers into ‘unmissable’ billboards

Anup OommenSep 2, 2025

Msheireb Properties' Msheireb Downtown Doha district.

Qatar’s Msheireb, BLJ Worldwide reveal success of ‘Heritage Meets Innovation’ campaign

Anup OommenSep 2, 2025

EWD Emirates NBD

Emirates NBD honours legacy of Emirati women in Generations of Her campaign

Anup OommenSep 2, 2025

SQUATWOLF Neotech

SQUATWOLF launches ‘boldest’ Neotech product in viral campaign

Anup OommenAug 29, 2025

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