Campaign’s PR to Watch 2023 – Zainab Jimoh, Account Executive, Atteline
Age: 23
Nominated by Malaika Fernandes, Director:
“Her exceptional skills and unwavering passion are what set Zainab apart from other executives in the PR industry. She has an excellent track record of securing high-profile media coverage for her clients and building relationships across the board. In addition to her strong work ethic, she is kind, collaborative, supportive, and always willing to lend a hand when needed. As the reigning Gen Z member on the team, Zainab is a joy to work with as she constantly shares the latest digital trends, pop culture, and much more. She is a genuine team player who strives to bring everyone on her growth journey and is an incredible asset to my team at Atteline.”
Career highlights
It brings me great pride to share that my foray into the realm of PR began at the tender age of 19, with the limited knowledge gleaned from my university. With an unwavering commitment to pursuing hands-on experience, I immersed myself in the industry and honed my skills to develop a comprehensive understanding of the PR landscape. This strong foundation enabled me to secure noteworthy media coverage for clients, and successfully create and execute PR campaigns as well as influencer activations. My unwavering dedication to exceeding client expectations and delivering exceptional results remains at the forefront of my professional endeavours.
Guiding principles
“Smile, stay calm, have fun, be creative, embrace new challenges, respect others, spread positivity, and trust in yourself. Don’t forget to relax, because, at the end of the day, things will always be fine!”
Side hustle
Amidst the pandemic, I launched Zileke, a body jewellery brand, “waist beads” to be precise. After my futile search; I decided why not do it myself! I learned the intricacies of the craft and established my own brand. My creations have received so much love which makes me really proud.
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