Campaign’s PR to Watch 2023 – Zahraa Hachem, Senior Communications Manager, Red Havas Middle East
Age: 28
Nominated by Mathilde Montel, Senior Communications Director:
Zahraa recently got promoted to a Senior Communications Manager position after nearly two years at Red Havas Middle East. While she primarily handles Nakheel’s destinations and L’Oréal Corporate projects, she is also passionate about gender equality and the representation of women in the media industry. She will happily dedicate her time to worthy causes and will encourage her clients to lead on meaningful partnerships in the region.
She is notorious in the agency for her strong media pitching skills, solid media relationships and having her finger on the pulse of upcoming consumer trends. Zahraa uses Havas’ data analysis and insights to ideate creative PR campaigns and activations, which has helped her earn her place as a valued and trusted advisor for her clients.
Career highlights
Zahraa is a Senior Communications Manager at Red Havas Middle East. As a results-driven communications expert with a proven track record of success, Zahraa has spearheaded high-profile accounts across a range of sectors including retail, technology, sports, finance, insurance and F&B. Over the course of the last 7 years, Zahraa led on integrated campaigns that received local, regional and international recognition as well as delivered significant business outcomes. Her strategic thinking, unwavering team-first mindset and relentless commitment to improving her skills and achieving meaningful impact were key drivers in her success journey. Her ability to forge deep connections with clients, journalists, and team members has also been instrumental to her growth as a communications professional.
Guiding principles
Human connection and relationship building sit at the center of everything that I do. Creating meaningful connections with my team, clients, media, and influencers enables me to build trust, establish rapport, and ultimately drive impactful outcomes that resonate with audiences on a human level.
Side hustle
Over the years, I’ve developed this passion in understanding human behavior and identifying solutions for mental wellbeing. What began as a personal interest evolved into a side project around digitizing wellness and making it accessible to individuals and wider communities.
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