Campaign’s PR to Watch 2023 – Upasna Rathan, Account Executive, Cheil MEA
Age: 24
Nominated by Adeline Chew <[email protected]>, Head of Brand Experience TI:
Upasna is a rock-star with an amazing positive attitude, being an account executive, she has demonstrated independence and maturity in handling multiple projects, from tiny details in small campaigns to managing multiple stakeholders of a global campaign. Upasna’s vibrant personality and compelling enthusiasm makes her the star in the client’s eyes, someone who is not afraid to get her hands dirty with a strong ‘make-it-happen’ attitude.
Career highlights
Having completed a Bachelor of Arts degree in Media, Public Relations, and Advertising. i started my career at the onset of the pandemic and I quickly gained a wealth of industry knowledge. I am grateful for the support of my clients and team. Prior to my current role, I worked in short-term positions in events and advertising and started at Cheil in a social/digital role for Energizer and a 360 campaign for Aster. I have since moved on to the Samsung account, where I have executed a variety of successful media and influencer events, as well as three roadshows that led to consecutive Samsung best practises for the Samsung Galaxy Z Fold and Flip 4 series in Dubai and Qatar, and the new S23 Series, exceeding their sales and customer engagement targets.
Guiding principles
Be mindful of your impact on society and the environment, and strive to work to make a positive and authentic connexion with your work. Be curious and use it to drive your creativity
Side hustle
i don’t really follow hustle culture, I think just having hobbies to enjoy and creating something with your hands is fulfilling, my latest interests involve sewing outfits, crocheting, working with clay and cooking meals from various cultures. I took up skateboarding and learned how to tattoo and up till last year id buzz my head and paint it like a canvas
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