Campaign’s PR to Watch 2023 – Tarek Chahine, Associate Account Manager, Weber Shandwick MENAT KSA
Age: 24
Nominated by Wael Abdel Samad, Deputy Managing Director:
Tarek is a key member of Weber Shandwick’s team in Saudi Arabia and is instrumental in leading the communications activities for some of our biggest clients. His commitment to grow personally and professionally is showcased through his day-to-day work. Tarek is a creative thinker and problem solver who provides the best solutions for his clients using best practices, whilst also thinking out of the box. Tarek is a team player through and through and is always up for any challenges thrown his way. Plugged into today and wise before his time – he’s the definition of a face to watch.
Career highlights
As Associate Account Manager for Weber Shandwick based in Riyadh, I have enjoyed deploying my communications expertise in the growing, evolving Kingdom of Saudi Arabia. Over the past two years, I have worked with numerous global clients such as Mastercard, IBM, Cadillac, Google, and TikTok, overseeing media relations and developing campaign strategies for maximum positive impact. I consider myself a poised and competent team builder and natural leader who thrives in a fast-paced corporate environment and is proud of back-to-back promotions that reflect this. In 2020, I graduated from the American University of Beirut with a degree in business administration.
Guiding principles
Accountability is at the core of my beliefs, including taking responsibility and owning up to outcomes. With this mindset, I have tackled challenges with determination and focus. It allows me to strive for excellence, knowing that even if things do not go as planned, I do my best with what I have.
Side hustle
Passionate about sports. You will either find me waking up at 5am to go to the gym, playing 5-a-side basketball games after working hours, or sitting on my couch during the weekends eating acai bowls and watching Premier League games.
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