Campaign’s PR to Watch 2023 – Sarah Zaki, Senior Account Executive, Hill+Knowlton Strategies, Egypt
Age: 25
Nominated by Dalia Awad, Director, Hill+Knowlton Strategies Egypt:
Sarah is a true representation of the future of communications thanks to her unwavering dedication to driving creativity with real data and deep insights. In a world inundated with information, she shows prowess in unearthing true opportunities for impact for a multitude of clients and sectors. Working on award-winning campaigns with the likes of Meta, she has a true understanding of audience and content trends, working passionately to activate and drive communications that make a real difference. With equal flair for both digital and traditional comms, Sarah exemplifies the agility and innovation that the PR industry needs today – and tomorrow.
Career highlights
Joining Hill+Knowlton Strategies’ Cairo team as an intern in 2020, I quickly progressed thanks to my intrinsic belief that creativity is built on insight – and insight is driven by data. Having since amassed cross-industry experience spanning the MENA region, my role involves everything from content ideation and creation to event management and media relations – all with a digital-first approach, as I hone my skills for the future of comms. Working with innovative clients including Instagram, Disney, Amazon, and Bayer, I’m proud to have contributed to award-winning campaigns, as well as becoming the local lead for H+K’s Data + Analytics function.
Guiding principles
Always execute with discipline and passion. Forming a healthy routine and proper organizational habits, while also putting my heart into everything I do, has helped me get to where I am today – on both a personal and professional level.
Side hustle
In my spare time, I dabble in visual artistic ventures; most recently, film photography. Taking away the instant gratification of digital photography and only having a limited number of shots per roll has taught me to slow down and think through the special moments that I truly want to capture.
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