Campaign’s PR to Watch 2023 – Reem Raed M Quqandi, Junior PR Executive, Matrix PR
Age: 23
Nominated by Namita Thakkar, PR Director:
It gives me immense pride to see Reem’s learning curve at Matrix PR over the last year. Her proactiveness and willingness to learn is indeed very impressive. Whether it is her relationships with the Arabic media, her inputs on projects, or her quick turnaround on media requests; Reem has been instrumental in the success of the Arabic division at Matrix PR.
I admire the way Reem always puts in the extra effort to take the lead on new projects and meet tight deadlines. Her warm and graceful personality along with her positive attitude makes her a pleasure to work with.
Career highlights
As a recent graduate with a Bachelor’s degree in International Relations and just over a year of experience in the PR industry, I’ve had the chance to work with diverse clients and campaigns that have consistently showcased my abilities and provided invaluable experience in the field. My time in this industry has sparked a deep interest in the world of communications, and I’m excited to embark on this journey. Through my hard work and innovative approach, I’ve been recognized for my contributions and with that being said, I am eager to continue growing in this field.
Guiding principles
My guiding principle would be accountability and teamwork. I believe that open communication helps people succeed and moreover take responsibility as it helps an individual mature. These principles help maintain a positive attitude and help grow a productive mindset by being collaborative and supportive.
Side hustle
For me, my personal commitments take most of my time and I value my free time over pursuing a side hustle. Instead, I look for opportunities that help me enhance my social skills and one of the ways of doing so was to volunteer at communities where I get the opportunity to help kids and the elderly.
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