Campaign’s PR to Watch 2023 – Rayna Green, Account Manager, Impact Porter Novelli
Age: 26
Nominated by Claire Jane Lawson, General Manager, Impact Porter Novelli:
Rayna has brought tremendous value to the agency since she joined in August 2021 and is one of our best assets. Working across some of our most strategic clients ensuring we consistently raise the bar in terms of delivering the best possible results and quality coverage for key campaigns, Rayna always brings a sense of calm amongst the chaos of agency life. Not only is she committed to constantly delivering excellent results, but she also goes above and beyond to ensure an elevated client experience. Rayna has a bright and successful career ahead of her and we’re thrilled to have her on our team.
Career highlights
Rayna is an accomplished Senior Account Executive with 6+ years of experience in communications and 4 years in a high-impact agency environment working with some of the world’s most recognizable brands. Recently, nominated for Communicates 2023 30 under 30 list, she achieves exceptional results for clients, including a 27% increase in proactive coverage for Amazon MENA and maintaining BMW’s #1 SOV position in the GCC auto industry. Rayna also leads successful campaigns, such as the Reebok and Amongst Few ‘Magic Carpet’ collaboration, securing 100+ social and media clips across tier 1 media and key industry leaders’ Instagram platforms.
Guiding principles
Rayna’s guiding principles are acting with integrity, committing to excellence, and maintaining a positive outlook. With these values, she strives to deliver high-quality work and maintain positive relationships with clients and colleagues. Through these principles, she makes a meaningful impact and achieves success in both her personal and professional life.
Side hustle
With a passion for helping others succeed, Rayna has started a side hustle editing and designing CVs and cover letters. Through her keen eye for design and attention to detail, she has helped countless job seekers to stand out in a competitive job market.
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