Campaign’s PR to Watch 2023 – Pragati Malik, Senior Communications Executive, Action Global Communications
Age: 23
Nominated by Euan Megson, Managing Director:
Pragati joined the agency for a brief internship during her tertiary education studies at Middlesex University in Dubai. After graduation, she quite literally hounded me for a job – but in a manner I found very impressive. Since joining the agency in mid-2022, Pragati has never looked back. Now,as Pragati climbs the Executive group ladder, she has her gaze fixed firmly on ascending into the agency’s manager band. Her future has few limits.
Career highlights
Having started her career working primarily with consumer clients, Pragati’s focus moved to corporate comms upon joining Action. During her 18 months with the agency, Pragati has worked on government healthcare clients, technology clients and multiple exhibitions including LEAP23, GITEX Global, World Future Energy Summit, Dubai International Boat Show, Automechanika ME and more. This has allowed her to deepen her media relations across the board, catalysing a career highlight of securing daily print coverage in all UAE dailies for most of the mentioned exhibitions.
Guiding principles
There will never be asubstitute for hard work. While working smart will help increase efficiency, it is hard work that will take you to your destination for anything in life. Putting in the work where needed creates an inherent discipline that will help one elevate one’s personal and professional life.
Side hustle
When not trying to break her PB’s at the gym or pitching a story to a publication, Pragati tutors children of determination during weekends – something she has done since high school.
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